After-sales is increasingly being called upon to play a strategic role in business growth. However, while the final destination is shared, the paths to get there can vary. Through the After-sales Navigator 2026, Quintegia will provide an analysis of the major shifts impacting the market and present the framework that will guide the entire Service Day. The scenario will be completed by a look at the industry's future prospects over the coming years and by the insights of a manufacturer, who will explain how to reinvent after-sales to win tomorrow's challenges.

In an increasingly competitive market, the quality and safety of Genuine Parts alone are no longer enough to drive demand. An effective marketing strategy is equally essential. This session will provide Service Managers and Parts Managers with practical ideas, tools, and actionable insights to enhance the value of Genuine Parts, increase sales, and strengthen customer relationships. Through real-world examples, best practices, and practical recommendations, participants will explore the communication, promotional, and customer loyalty strategies that can make their offering more effective. An opportunity to understand how every customer interaction can be transformed into a growth opportunity for both the parts department and the dealership.

Every client represents an asset to the activity, but not all contribute equally to business growth. Beyond the revenue generated today, it is crucial to understand the value that each relationship can create over time. Through an approach that integrates economic value and strategic client value, the session will demonstrate how to use existing information to identify which clients to invest in, strengthen loyalty, and guide commercial and service choices more effectively

An efficient workshop is measured not only by the number and quality of the repairs it performs, but also by its ability to keep its financial performance under control. In this session, Stefano Artuso will guide participants through the essential tools for sound financial management, covering topics such as the analysis of key performance indicators, financial planning, and the tax aspects that influence profitability. With a practical and results-oriented approach, the session will provide participants with useful insights to correctly interpret business data, make more informed decisions, and manage the workshop with greater control, reducing risks and preventing unexpected issues that could compromise its long-term success.

The evolution of the vehicle fleet, average vehicle age, shifting fuel types, and the rising cost of spare parts are profoundly changing the repair market. But which trends are set to truly impact the daily work of repairers? Through market data, analysis, and forecasting scenarios, we will map out the concrete dynamics reshaping the automotive aftersales sector. This is an opportunity to understand how maintenance demand, business opportunities, and customer behaviors will evolve, turning numbers into practical tools to make more informed decisions and better prepare for the challenges of the coming years.

The growth of after-sales increasingly depends on the ability to lead people and organizations in a constantly evolving environment. Between the difficulty of finding new talent and the demand for increasingly specialized skills, the role of the service manager is changing. The session will offer an analysis of the main challenges related to people management, diving into the topics of leadership, skill development, and organizational well-being, featuring insights from a dealer who will share their own transformation experience.

The transformations affecting the sector require a vision capable of going beyond daily operations. Opening the session will be Alberto Mattiello, business futurist, international advisor, and one of the most authoritative Italian experts on innovation and new business models. A professor at international universities such as Imperial College and Bocconi, and Head of Innovation at Retail Hub, Mattiello helps companies and organizations understand how emerging technologies and shifting consumer behaviors are reshaping the market. Following this, a manufacturer will offer their perspective on how these trends translate into concrete choices for after-sales. The session will conclude with the DealerSTAT Service 2026, an appointment that will award the manufacturer capable of ensuring the highest level of dealer network satisfaction in the after-sales area.

The arrival of new brands is shifting the balance of the market and will have an increasingly significant impact on after-sales as well. The session will analyze how these transformations will influence the business and what strategies dealerships and manufacturers can adopt to seize the opportunities. Following the analysis by Quintegia and a discussion with a manufacturer, Danilo Zatta, one of the leading international experts in pricing and growth strategies, will take the floor. A consultant for multinationals and SMEs, author of numerous publications, and defined by the Financial Times as "one of the world's leading minds on pricing," he will show how price can become a strategic lever to increase profitability and create value, going beyond mere downward competition.

The future of aftersales is built not only through innovation, but also through dialogue between those preparing to enter the workforce and those who lead workshops every day. In this session, organized in collaboration with ENAIP, students and business owners will engage in an open discussion about their respective expectations, highlighting the needs, priorities, and perspectives that often align—and sometimes differ. What skills are companies looking for today? What do young people expect from a career in the workshop? How can the sector become more attractive and foster a stronger connection between talent and employment opportunities? A direct and engaging discussion to explore how the future of the automotive industry can be shaped together by investing in talent, education, and new career opportunities.

Every inefficiency reduces productivity and directly impacts the profitability of after-sales. The session will show how Lean Management can become a concrete method to optimize processes, eliminate waste, and improve service performance. Opening the session will be Andrea Payaro, a university professor and one of Italy's leading experts in organization and Lean Management, who will illustrate the principles and benefits of this approach. Following that, a manufacturer and a dealer will share experiences and concrete case studies, showing how the application of Lean can generate measurable results and create new value for the business.

People are the driving force behind every workshop. Engaging, developing, and empowering them means creating a positive work environment while delivering tangible business results. In this session, Fabrizio Cotza will explore effective strategies for leading teams, developing a leadership style that inspires motivation, encourages collaboration, and brings out the strengths of every individual. Through practical examples and proven management tools, the session will address key topics such as communication, delegation, employee engagement, and skills development, showing how human capital can become a lasting competitive advantage.

Growth opportunities in after-sales are not the same for everyone. To achieve results, it is essential to understand which businesses offer the greatest potential and to develop the skills, processes, and services capable of maximizing them. Starting from the findings of the After-sales Navigator, the session will offer an overview of the main development opportunities, with the contribution of industry experts and the perspective of a manufacturer. An opportunity to understand how to make targeted choices and transform after-sales into a truly distinctive element for the dealership.