{"id":3718,"date":"2025-09-22T09:37:09","date_gmt":"2025-09-22T07:37:09","guid":{"rendered":"https:\/\/www.serviceday.it\/?p=3718"},"modified":"2025-09-22T09:43:01","modified_gmt":"2025-09-22T07:43:01","slug":"tire-purchases-price","status":"publish","type":"post","link":"https:\/\/www.serviceday.it\/en\/tire-purchases-price\/","title":{"rendered":"Trust drives tire purchases: price alone is no longer enough"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]The choice of where to buy and replace tires is no longer driven solely by price.
\nAt the latest edition of Service Day (October 2024), the Service Customer Study<\/a> 2024 revealed that trust accounts for 40% of purchasing decisions<\/strong>\u2014outweighing any other factor. This figure is particularly significant for authorized workshops and premium brands, where perceived quality holds greater weight than even price.<\/p>\n

For motorists choosing independent workshops<\/strong>, price remains a more influential factor<\/strong>, but even in this segment, trust plays a central role. The study also highlighted different dynamics when it comes to purchase channels: customers of authorized workshops tend to turn more often to dealerships<\/strong> (29%), while those who prefer independent workshops mainly rely on tire specialists and repair shops<\/strong> (80%).<\/p>\n

The most striking finding concerns e-commerce: 93% of respondents still prefer traditional purchasing methods<\/strong>. Despite the advance of digital channels, when it comes to tires, direct relationships remain the priority.<\/p>\n

Looking ahead, the Service Customer Study 2025 will continue to track after-sales consumer attitudes. Its findings will be presented at Service Day 2025<\/strong> (Verona, October 16\u201317), offering valuable insights for industry players as they rethink their sales strategies and customer relationship models.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”64px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=””]Join Service Day 2025<\/a>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]Become sponsor<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]The choice of where to buy and replace tires is no longer driven solely by price. At the latest edition of Service Day (October 2024), the Service Customer Study 2024 revealed that trust accounts for 40% of purchasing decisions\u2014outweighing any other factor. This figure is particularly significant for authorized workshops and premium brands, where…<\/p>\n","protected":false},"author":13,"featured_media":3722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria","category-1","description-off"],"yoast_head":"\nTire purchases: price alone is no longer enough - Service Day<\/title>\n<meta name=\"description\" content=\"Tires: 93% of drivers still prefer buying the traditional way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.serviceday.it\/en\/tire-purchases-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tire purchases: price alone is no longer enough - Service Day\" \/>\n<meta property=\"og:description\" content=\"Tires: 93% of drivers still prefer buying the traditional way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.serviceday.it\/en\/tire-purchases-price\/\" \/>\n<meta property=\"og:site_name\" content=\"Service Day\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T07:37:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T07:43:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.serviceday.it\/wp-content\/uploads\/2025\/09\/AdobeStock_296288353-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ufficio Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ufficio Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/\"},\"author\":{\"name\":\"Ufficio Marketing\",\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/#\\\/schema\\\/person\\\/c491c29c023c82232b6e5a0d98a5dd5f\"},\"headline\":\"Trust drives tire purchases: price alone is no longer enough\",\"datePublished\":\"2025-09-22T07:37:09+00:00\",\"dateModified\":\"2025-09-22T07:43:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/\"},\"wordCount\":257,\"image\":{\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.serviceday.it\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/AdobeStock_296288353-scaled.jpeg\",\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/\",\"url\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/\",\"name\":\"Tire purchases: price alone is no longer enough - Service Day\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.serviceday.it\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/AdobeStock_296288353-scaled.jpeg\",\"datePublished\":\"2025-09-22T07:37:09+00:00\",\"dateModified\":\"2025-09-22T07:43:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/#\\\/schema\\\/person\\\/c491c29c023c82232b6e5a0d98a5dd5f\"},\"description\":\"Tires: 93% of drivers still prefer buying the traditional way.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.serviceday.it\\\/en\\\/tire-purchases-price\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.serviceday.it\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/AdobeStock_296288353-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.serviceday.it\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/AdobeStock_296288353-scaled.jpeg\",\"width\":2560,\"height\":1440,\"caption\":\"Hands only. 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