{"id":3628,"date":"2025-09-08T09:52:14","date_gmt":"2025-09-08T07:52:14","guid":{"rendered":"https:\/\/www.serviceday.it\/?p=3628"},"modified":"2025-10-28T10:14:48","modified_gmt":"2025-10-28T09:14:48","slug":"data-and-digitalization","status":"publish","type":"post","link":"https:\/\/www.serviceday.it\/en\/data-and-digitalization\/","title":{"rendered":"Data and digitalization: customers are ready to share if it brings them value"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Il rapporto tra automobilista e officina entra in una nuova era. Il Service Customer Study 2024<\/a>, presentato nella passata edizione di Service Day a ottobre 2024, ha evidenziato un cambiamento profondo nelle aspettative dei clienti: il 63% degli intervistati si dichiara disposto a condividere i dati della propria auto in cambio di servizi personalizzati e vantaggi esclusivi<\/strong>.<\/p>\n

Questa disponibilit\u00e0 rappresenta un\u2019opportunit\u00e0 enorme per l\u2019after-sales. La possibilit\u00e0 di raccogliere e analizzare i dati di utilizzo del veicolo consente alle officine di migliorare la relazione con il cliente e offrire manutenzione predittiva, offerte mirate e un\u2019assistenza pi\u00f9 efficiente<\/strong>. La chiave sar\u00e0 per\u00f2 la gestione responsabile della privacy: i consumatori chiedono riservatezza e sicurezza nella condivisione delle informazioni.<\/p>\n

Parallelamente cresce anche l\u2019importanza delle fonti informative online: un automobilista su tre consulta siti web e social prima di portare l\u2019auto in officina<\/strong>. Questo dato evidenzia quanto la reputazione digitale dei riparatori sia ormai un fattore determinante nelle decisioni dei clienti.<\/p>\n

Le officine che sapranno valorizzare il potenziale dei dati, integrando strategie digitali e trasparenza, avranno un vantaggio competitivo decisivo. Non si tratta solo di gestire interventi tecnici, ma di costruire un rapporto di fiducia a lungo termine<\/strong>, in cui tecnologia e relazione umana si rafforzano a vicenda. Service Day 2025<\/strong>, in programma a Ottobre, sar\u00e0 l\u2019occasione per alimentare il dialogo e la condivisione tra operatori e professionisti focalizzandosi anche su dati e gestione<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”64px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Partecipa a Service Day 2025<\/a><\/p>\n

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Diventa sponsor<\/a><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Il rapporto tra automobilista e officina entra in una nuova era. Il Service Customer Study 2024, presentato nella passata edizione di Service Day a ottobre 2024, ha evidenziato un cambiamento profondo nelle aspettative dei clienti: il 63% degli intervistati si dichiara disposto a condividere i dati della propria auto in cambio di servizi personalizzati…<\/p>\n","protected":false},"author":13,"featured_media":3621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria","category-1","description-off"],"yoast_head":"\nData and digitalization: customers are ready to share - Service Day<\/title>\n<meta name=\"description\" content=\"63% of respondents said they are willing to share their vehicle data in exchange for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.serviceday.it\/en\/data-and-digitalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data and digitalization: customers are ready to share - 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